I regularly get requests about what tools I use for selling B2B with new products yet create a system that can scale.

These tools are set up around a small sales team, B2B, and non-regional customer base. For larger scale customers & sales teams, all roads lead to the Salesforce ecosystem, but for those starting this ecosystem is too expensive and too complex. Even if your company has an existing Salesforce.com-class tech stack, there is an argument for using this cheaper and more agile tools in the beginning as you are trying to figure things out. All of these tools are either free or below $50/month to use.

What would happen if you had an irrationally high selling price?

I love mind experiments. Some years ago I started to wonder if our price had become irrationally high. Christensen's disruption theory explains how companies can chase the premium segment of the market and be blind to an at-first inferior competitor until they become irrelevant. How would we know? Was it possible that our premium pricing and positioning had gone too far? If we had an entirely wrong price (too high) and yet still had customers and new sales, what would the business look like?

When you know your market, but it is not responding like you think it should Cause 1: The product / feature does not work good enough. Very often version 1 of a new product misses it's mark. Customer interviews and/or user analytics are the tools.

Products and Business areas live and die with defined phases of a life cycle. Each phase has its own optimizations and traps.

Long ago, I worked with an engineering manager (Gregor) with a fantastic intuitive sense for business. One of his product area manager was presenting the budget for the next year and was planning reduced margin and modest growth. Gregor forced the product manager to choose one of three modes and behave accordingly. (and I have used this ever sense)